We’ve seen a lot of buzz on social media of people using the lockdown as an opportunity to get things done that they have a tendency to put off. Suddenly, ‘I haven’t got the time’, doesn’t seem to work as an excuse!
Whilst people’s down-time may now be taken up with home workouts and tidying the garden, there’s also a great opportunity to get ahead in the professional game. One great way to do this? Artwork.
Here’s 8 ways to bounce back using artwork:
BROCHURES
Brochures are a great way of showcasing your products and services in an engaging way. Notoriously a time-consuming task, why not consider some updates to your brochures? Perhaps they need a design refresh, or you’ve updated some of your services that aren’t currently included.
BANNERS & POSTERS
Banners & posters are incredibly effective and grabbing the attention of your next potential customer. Why not have some new ones designed ready for when you’re back in the office? You could aim to target specific display locations to increase brand visibility.
BOOKLETS
At the moment, information is key. With the challenge of misinformation being spread in the current crisis, people are looking for reliability. Sky News reported that nearly half of all UK adults have been exposed to fake news online regarding COVID-19. Booklets are a great way to exhibit your expertise.
POP-UP BANNERS
Events and conferences may be postponed for now, but they won’t be forever. Pop-up banners are a great way to advertise your business for a captive audience. Digital Printing have 5 great tips for an eye-catching banner.
BUSINESS CARDS
You don’t get a second chance at a first impression. Once face-to-face networking becomes part of your daily work routine again, a business card will be the first impression of your brand. So, make sure it’s a good one!
SOCIAL MEDIA
In our blog post on managing your social media during COVID-19, we talked about the importance of remaining active online at the moment. If you’re planning to increase your social media marketing, having some eye-catching graphics will help to refresh and revive your social media accounts. You could also consider updating your headers and profile images.
STICKER PRINTING
Stickers are a fun, cost-effective way to showcase your brand. They make great giveaways, can be used to brand your office space and indirectly builds on your brand’s impression.
EMAIL SIGNATURES/BANNERS
All businesses are having to adapt at the moment and informing your customers of these changes should be your number one priority. There’s no reason why you can’t be creative in doing this. Having something eye-catching at the bottom of your email signature guarantees communication to your customers.
With there being some uncertainty around when disruptions will cease and business can start to go back to normal, having some freshly designed materials will put you in the best position to bounce back.
HOW CAN WRIGGLE MARKETING HELP?
If you’re wanting to make some changes to your printed artwork, or perhaps you’re looking to create something new, why not let us help? We’ll ensure you stand out amongst your competition and showcase your brand. Now’s the time to make sure that everything is up-to-date and looking good.
