Roofclad Systems: Elevating Your Online Presence With The Power Of PPC and SEO - Wriggle Marketing
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SEO and PPC Case Studies

Roofclad Systems: Elevating Your Online Presence with the Power of PPC and SEO

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Project Overview

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Client

Roofclad Systems

Services

SEO and PPC

Key Areas of Focus

Drive a steady line of enquiries through the website

Time at Wriggle

7+ Years

Roofclad Systems became a client of Wriggle’s in 2017 and we have worked closely with them ever since to build and constantly develop their digital strategy.

When Roofclad became a client of Wriggle their website was extremely basic and did not showcase their work or the services they offer, nor did it represent the size of the business. Our initial brief was to overhaul the businesses website and then begin both then implement both the SEO & PPC strategies for them to ensure a constant stream of commercial enquiries.

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The Wriggle Solution

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From the outset we needed to showcase the businesses services and highlight their skillset and size, and we did this through a new website which is still in place today (although this is being redeveloped and due for re-launch in Summer 2024!).

Once the website was live we then implemented the SEO & PPC strategies for the Roofclad and we continue to work on these today.

In addition to this within the first year of working alongside Roofclad we realised that during storms and high winds the Google Trends data showed peaks in search traffic and we now use this data to analyse traffic patterns around storms in the UK and Commercial Roof repair services. We found that the search volume increased briefly when a storm had historically been announced and then sharply a few days after the storm hit. Thanks to external data from weather reports we had a brief window to target users by creating paid ads and then directing users to convert using a custom made page banner for storm damage which can be turned on and off for any further uses.

To find our more about how we can help your business with our digital marketing services, book your initial call today.

SEO Results

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27.68%
Increase

In Sessions

19.80%
Increase

In Users

19.04%
Increase

In New Users

PPC Results

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135.34%
Increase

In Clicks

24.86%
Decrease

In CPC

32.27%
Increase

In Conversions

“Within a 12 month period our traffic increased by 30%. Over the same time period initially we were only showing for 400 searches per month and by the end we were showing over 1,500 searches per month. We had used other companies in the past but they did not deliver results. Roofclad now receives a solid and steady stream of enquiries from our website and this increases year on year and the team are constantly developing our online presence. Wriggle continues to demonstrate a solid ROI for us and I would highly recommend them.”

Interested in how we can help your business?

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Step 1

Book Your Consultation

Arrange a meeting with our CEO, Nick, to discuss your business. During this meeting, we will cover topics such as your goals, current challenges, budgets, and more.

Step 2

Creating The Proposal

Our experienced team will analyse your business and put together a list of initial ideas that can help you achieve your objectives.

Step 3

Onboarding

Once the services and budget have been agreed upon, we will send out our client onboarding documentation. After reviewing it, we will hold a kick-off meeting to introduce you to your team. In this meeting, we will align all onboarding objectives and finalise our strategies for you.

Step 4

Go-Live

Our team will commence work! We offer flexible communication options to suit your needs, along with 24/7 access to our custom digital reporting dashboard.

Book Your Consultation Today

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