Franks Portlock: Mastering Online Domination with Double Impact SEO and PPC Strategies - Wriggle Marketing
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SEO & PPC Case Study

Franks Portlock: Mastering Online Domination with Double Impact SEO and PPC Strategies

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Project Overview

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Client

Franks Portlock

Services

SEO and PPC

Key Areas of Focus

To Increase Leads/Conversions Across Asbestos & Legionella Services

Time at Wriggle

4+ Years

Franks Portlock is a UK based leading environmental consultancy offering a range of Asbestos & Water Hygiene Management and Consultancy Services, and the business employs 100+ individuals across the country.

Franks Portlock first approached Wriggle in 2020 and at this point in time the website was lacking any keyword targeting meaning it wasn’t driving many leads via organic search, and the website needed considerable work from a technical standpoint.

The clients objectives were to increase leads /conversions across its Asbestos and Legionella Services across the UK.

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The Wriggle Solution

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Our first port of call with this project was to set up the accurate tracking required on the website using GTM / GA4 then to optimise target core service pages to align them with the agreed target keywords which had been identified during our in-depth keyword research process.

Wriggle then created a multi-channel approach inclusive of both SEO & PPC. Once this had been approved we wrote industry-led, optimised content for the website. This mixed with technical changes such as page speed improvements, correcting indexation issues and improvements to the URL structure all enriched their digital presence.

This is still an active client of Wriggle’s where we continue to develop their digital marketing presence today.

To find our more about how we can help your business with our digital marketing services, book your initial call today.

SEO Results

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113.6%
Increase

in Keywords on Page 1 of Google

28.5%
Increase

in Website Leads (Contact Form Submissions & Phone Calls)

12.63%
Decrease

in Sitewide Bounce Rate

PPC Results

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2021 vs 2022

Clicks Increased by 69.94%

2021 vs 2022

Goal Completions Increased by 57.10%

2022 vs 2023 GA4 Switch

Cost Per Click Down by 28.86%

Interested in how we can help your business?

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Step 1

Book Your Consultation

Arrange a meeting with our CEO, Nick, to discuss your business. During this meeting, we will cover topics such as your goals, current challenges, budgets, and more.

Step 2

Creating The Proposal

Our experienced team will analyse your business and put together a list of initial ideas that can help you achieve your objectives.

Step 3

Onboarding

Once the services and budget have been agreed upon, we will send out our client onboarding documentation. After reviewing it, we will hold a kick-off meeting to introduce you to your team. In this meeting, we will align all onboarding objectives and finalise our strategies for you.

Step 4

Go-Live

Our team will commence work! We offer flexible communication options to suit your needs, along with 24/7 access to our custom digital reporting dashboard.

Book Your Consultation Today

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